Doona, an Israeli company specializing in quality products for toddlers.
Liki Trike is the world’s most compact folding trike, it is elegant and practical, and most of all, it is the ultimate ride for a child.
As part of our marketing strategy for the Doona Liki Trike in the USA market, we have developed a series of ads that accentuate the urban vibe of the trike while highlighting its uniqueness compared to other trikes in the market.
Our creative concept revolves around capturing the essence of urban living and showcasing how the Doona Liki Trike seamlessly integrates into this lifestyle. These individuals value style, convenience, and quality in their lifestyle choices. They are likely to own luxury cars and seek products that align with their refined tastes and busy lifestyles. Secondary audiences include grandparents, caregivers, and gift-givers who prioritize premium products for the children in their lives.
